Arc Lite is a new pizza oven from Gozney designed to be approachable, and accessible to a broader audience. I led the visual direction for the campaign, developing a system centered on bold color blocking and a vibrant highlight color creating a strong visual impact.
The campaign balanced performance storytelling with lifestyle appeal, positioning the oven as both a high-function cooking tool and a social centerpiece. My role included defining the art direction, building the visual language, and maintaining consistency across touch-points.
Photos by: Mark Welsh / Good Brew Inc / Richard Preston
